The most successful businesses do not have to sell anything, they have just realised that all they need to do is prove it.
Apple don’t sell computers anymore, their ambassadors beat down the door at every new launch, Ferrari don’t sell cars anymore, they have waiting lists and McDonalds don’t sell burgers anymore, their customers know for sure that they like the taste.
Don’t tell me your toothpaste will make my teeth whiter – show me how much.
Don’t tell me you are an expert in machine learning – show me what you have learned.
Don’t tell me how many clients you have – show me how well you care for them.
I don’t want vague promises and concepts, I want evidence, if you can prove it I will buy/invest in it.
“If you build it they will come” no longer works
If you PROVE it they WILL come.